We have over produced on our Kenyan Dawn coffee which is part of our Brighter Tomorrow program. To help reduce our inventory we are giving you 50% OFF YOUR NEXT ORDER OF KENYAN DAWN.

Kenyan Dawn is a single origin Arabica bean coffee with pure, refreshing smoothness, fruity flavors and a sweet lingering aftertaste. Grown in the Kiambu highlands of Africa, it is a sustainable coffee choice supporting small scale farmers of the Ndumberi cooperative in Kenya. (Kenyan Dawn™ has Best Before Dates of 5/3/08 – 5/7/08 so, this is a Limited Time offer valid from February 13 – April 30, 2008. All Sales Final.)

Large estates supply most Kenyan coffee, but 20% comes from smallholders and co-operatives. These co-operatives often do not have the resources or know-how to invest in production facilities and sustainable farming techniques.

For 2008, Mars Drinks has decided to extend the Ndumberi project to add another Co-op, in line with its Brighter Tomorrow programme. As such Kandara Farmers Co-op as been included in the project. Kandara farmers were among the first Africans in Kenya to plant coffee in the early 1950s and currently hold a membership of 9,352 farmers. With rich deep loam soils, the Co-op has the potential to produce quality coffee.

However, coffee production in the Co-op, just like anywhere else in Kenya, has gone through rough times. Therefore, Mars Drinks plan to launch a revitalisation and modernisation project to make the Co-op competitive again. Activities would include re-conditioning current equipment and constructing new facilities.

With such renovation, the Co-op will not only be able to drastically improve coffee quality, but will also be able to handle larger amount coffee cherries.

Posted in Kenyan Coffee Initiative